Introducing the inaugural Laureus Sport for Good Index, championing brands making a positive impact through sport.
The Index celebrates collaboration, innovation, and creativity by brands across the 17 Sustainable Development Goals (SDGs).
Evidence of measurable impact and tangible results derived from sports-related CSR and ESG activities
Evidence of creativity, innovation and ambition in ongoing projects and purpose-led campaigns
Commitment to, and evidence of, the highest standards of environmental, social and corporate governance
The portion of financial investment into sport that goes towards sport for good causes
Extent to which sports-related activities align with the UN’s Sustainable Development Goals
Extent to which purpose-led investments link to a valid and identifiable business metric