Championing the brands making a positive impact through sport

The Laureus Sport for Good Index shines a light on the brands that are having a meaningful societal impact on the sport industry.
The Index celebrates collaboration, innovation, and creativity by brands across the 17 Sustainable Development Goals (SDGs).

Brands hold much of the power in sport.

Which brands are using their power for good?

Each brand undergoes a comprehensive and independent judging process according to carefully considered criteria.


Evidence of measurable impact and tangible results derived from sports-related CSR and ESG activities


Evidence of creativity, innovation and ambition in ongoing projects and purpose-led campaigns


Commitment to, and evidence of, the highest standards of environmental, social and corporate governance


The portion of financial investment into sport that goes towards sport for good causes

Sustainable Development Goals

Extent to which sports-related activities align with the UN’s Sustainable Development Goals

Commercial Viability

Extent to which purpose-led investments link to a valid and identifiable business metric

Experts in their respective fields will come together
to applaud brands driving positive impact

Kevin Clayton
Jonny Quinn
Dan Reading
Zahra Bahrololoumi
Jose Prudencio
Kate Johnson
Omar Mitchell
Fiona Morgan
Eli Wolff
Caryl Stern
James Williams
Daniela Bas
Susan Koehler
Jessica Clancy
Alison Moore
Stacie June Shelton
Aileen McManamon
Madeleine Orr
Julia Pallé