The Index celebrates those brands that, through collaboration, innovation and creativity, are making significant contributions across the 17 Sustainable Development Goals (SDGs) as laid out by the United Nations. Determined by an independent judging panel of industry experts, it is the product of a rigorous assessment of brand activities against five key selection criteria.
The purpose of the Index is to shine a light on those organisations that are having the clearest and most meaningful impact, celebrate their successes and learnings, and provide compelling evidence for the role that sport can play in driving sustainable change.
For all brands investing in sport, whether or not they feature in the Index, there is still much work to do to deliver against sport’s potential to instigate change. But for now, let’s celebrate the impact that has been achieved to date.
Each brand underwent a comprehensive and independent judging process according to carefully considered criteria. Key considerations for the overall assessment was the Triple Bottom Line – People, Planet and Profit. The criteria was as follows…
Evidence of measurable impact and tangible results derived from sports-related CSR and ESG activities
Evidence of creativity, innovation and ambition in ongoing projects and purpose-led campaigns
Commitment to, and evidence of, the highest standards of environmental, social, and corporate governance throughout the sports partnership, including alignment with the UN's Sustainable Development Goals
The portion of financial investment into sport that goes towards sport for good causes
Extent to which purpose-led investments link to a valid and identifiable business metric