Purpose & Methodology
The Laureus Sport for Good Index – an annual list of the brands that are leading the way in delivering social or ecological impact through sport.
The Index celebrates those brands that, through collaboration, innovation and creativity, are making significant contributions across the 17 Sustainable Development Goals (SDGs) as laid out by the United Nations. Determined by an independent judging panel of industry experts, it is the product of a rigorous assessment of brand activities against six key selection criteria.
The purpose of the Index is to shine a light on those organisations that are having the clearest and most meaningful impact, celebrate their successes and learnings, and provide compelling evidence for the role that sport can play in driving sustainable change, be that societal or environmental.
For all brands investing in sport, whether or not they feature in the Index, there is still much work to do to deliver against sport’s potential to instigate change. But for now, let’s celebrate the impact that has been achieved to date.
Each brand underwent a comprehensive and independent judging process according to carefully considered criteria. Key considerations for the overall assessment was the Triple Bottom Line – Profit, People and Planet. The criteria was as follows…
Evidence of measurable impact and tangible results derived from sports-related CSR and ESG activities
Evidence of creativity, innovation and ambition in ongoing projects and purpose-led campaigns
Commitment to, and evidence of, the highest standards of environmental, social and corporate governance
The portion of financial investment into sport that goes towards sport for good causes
Sustainable Development Goals
Extent to which sports-related activities align with the UN’s Sustainable Development Goals
Extent to which purpose-led investments link to a valid and identifiable business metric