In this special episode of the SportsPro Podcast, host George Breare is joined by Adam Fraser, chief executive of the Laureus Sport For Good Foundation, and Jessica Clancy, senior vice president of corporate social responsibility at NBCUniversal, to discuss the second edition of the Laureus Sport For Good Index.
Launched in 2021 to recognise brands making a positive social and environmental impact through sport, the Index once again shines a light on 29 companies whose work is setting the standard, bringing about meaningful progress, and ultimately changing lives.
On the agenda:
- What is the Laureus Sport for Good Index and why was it created?
- The difficulty in measuring and quantifying ‘positive impact’ for brands
- Why purpose-driven business is a financial as much as moral imperative
- Why the Index can prompt internal change and progress