Laureus is built on a unique, end-to-end purpose platform – combining the storytelling power of its global marketing platform with the ability to deliver impact on the ground through its charitable foundation, Laureus Sport for Good.
An organisation that operates on a Global and National basis, Laureus funds and supports over 250 programmes in more than 50 countries that use sport to deliver social change – tangible impact that is measured through a framework aligned to the United Nations Sustainable Development Goals (SDGs). Laureus has a vision to end violence, discrimination and disadvantage against young people and children.
More than 300 of the world’s most high-profile athletes, give up their time and channels to advocate for the Laureus movement – a purpose network that is unsurpassed in its scale and impact.
The most credible entity of its kind, Laureus has been delivering on its purpose for over 20 years and has positively changed over 6 million young lives to date.
This is why Laureus is well-placed and proud to launch the inaugural Laureus Sport for Good Index, in partnership with SportsPro – an annual list that celebrates the ‘best in class’ examples of brand investment in sport for good.
Sport has the power to change the world. It has the power to inspire. It has the power to unite people in a way that little else does. It speaks to youth in a language they understand. Sport can create hope where once there was only despair. It is more powerful than governments in breaking down racial barriers.