2021 Judges

Each brand undergoes a thorough vetting 
inspection via the carefully considered judging criteria.

Alison Moore

Comic Relief US

CEO

Alison Moore is the CEO of Comic Relief US. She joined in 2019 to evolve the reach, scale and impact of the work for their important mission: driving positive change through entertainment. Alison has expanded the strategy to include new programs connecting brands, consumers and donors with urgent poverty-related issues. Through the COVID tumult, the organization has raised over $74 million with the consumer-driven Red Nose Day campaign to end child poverty, working with corporate partners Walgreens, NBC, and Mars-Wrigley. Since 2015, Red Nose Day has raised over $270 million and positively impacted over 25 million children in the U.S. and around the world.

Julia Pallé

Formula E

Sustainability Director

Julia Pallé is an expert on sustainability within motorsport.

She is Sustainability Director at the world’s first fully electric single-seater racing series, the ABB FIA Formula E Championship.

She certified the championship “net zero” being the first sports in the world to achieve this since inception after having achieved “sustainable events” certification (ISO 20121 third party) making it the first ever motorsport series to achieve this prestigious standard together with a renewed three stars level for FIA’s Environmental Management system.
Formula E’s mission is to push elective vehicle adoption globally to improve air quality in city centres and contribute in fighting climate change.

She is also Sustainability Advisor for Extreme E, the all-electric SUVs series, bringing electric racing to some of the most remote corners of the planet to highlight the climate change challenges faced by different ecosystems.

Stacie June Shelton

The Dove Self-Esteem Project

Global Head of Education & Advocacy

Stacie has been the Global Head of Education and Advocacy for the Dove Self-Esteem Project (DSEP) since 2016 and worked at Unilever for more than 10 years joining in 2011.  Stacie has more than 20 years of experience in public health research, programme & partnership development and project management.

She has worked across settings in the private sector, government agencies and NGOs around the world develop meaningful behaviour change interventions and health education programmes on issues ranging from HIV, mental health, physical activity promotion, and adolescent health.

Before joining the Dove Self-Esteem Project in January 2016, Stacie was Global Social Mission Programme Manager on the Global Brand team for Unilever’s Lifebuoy soap, helping the brand promote Water, Sanitation and Hygiene (WASH) Behaviour Change among communities in Asian, African and Latin American markets.

Dr. jur. Towa Christina von Bismark

UBS Switzerland AG

Executive Director, UBS Global Family Office

Towa Christina von Bismark has been with UBS since 2018. Before she started working for UBS she worked as an international foundation lawyer.

She is specialized in the internationalization of non-profit organizations, foundations and foundations as a successor solution.

After completing her legal and business studies, she received her degree as Foundation Manager at the EBS European Business School.

Towa Christina was born 1965 and has three adult children. Her native language is Swedish and additionally she speaks fluently English, German and Finnish. Towa lives in Zurich/Switzerland and Salzburg/Austria.

Aileen McManamon

5T Sports Group

Founder/Managing Partner

Aileen McManamon is the Founder and Managing Partner of 5T Sports Group, a global sports management firm and certified B Corp. 5T focuses on futureproofing the sports industry by aligning its team and league revenue models, and top-level sports partnership activations. to the environmental, social and economic realities of today.

Aileen’s career began in the European auto industry as brand steward for FIAT and Alfa Romeo. Her experience spans the Olympic Games, FIFA Women’s World Cup, MLB, MLS, MiLB, Tour de France and the NFL, and brands such as Microsoft, EA Games, Hewlett-Packard and Mercedes-Benz.Aileen is passionate about leveraging sports for sustainable development and was recognized by the UN Global Compact Network (Canada) for 5T’s leadership in championing the UN Global Goals. She was also among the eight authors of the UN’s Sport for Climate Action Initiative launched at COP24.

Madeleine Orr

The Sport Ecology Group

Co-Director

Dr. Madeleine Orr is a lecturer in the Institute of Sport Business at Loughborough University London, and co-director of The Sport Ecology Group. Her research in sport ecology examines the impacts of climate change on the sport sector. Madeleine currently serves as the Chair of Green Sports Day Canada, and the Sustainability Lead on the Commonwealth Sport for Development and Peace Youth Network. Her work has appeared in ESPN, BBC, TSN and CBC. Madeleine has been recognized by Corporate Knights Magazine (30 Under 30 in Sustainability Leadership, class of 2020), and the Forbes 30 Under 30 list in 2021.

Independent Adjudicator

Tom Kingsley

EY

Associate Partner Sports Industry Group

Tom leads EY’s Sports Industry Group in the UK and has worked on strategic engagements
globally across the sector including for clubs, governing bodies, leagues and major events as
well as advising investors, sponsors, government entities and other players in the broader ecosystem
on their work with sport. He was EY’s global program leader on both its partnership
with Rugby World Cup in 2015 and with Ryder Cup 2014. He is a senior marketing, communications,
business development and strategy professional with 22 years’ experience, including
leadership roles within blue-chip professional services organisations. He is a trusted adviser to
senior leaders and has a strongly commercial approach to understanding customer needs and
a proven track record of success. He takes a pragmatic approach to delivering, as well as setting,
the strategic vision.

SportsPro is the world’s leading international media company for the sports industry in print, digital and events.

The  Sport for Good Index applauds those brands and individuals who are leading the way.

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