Following the release of the second Laureus Sport For Good Index, Drew Barrand, commercial and sales director at Laureus, discusses sport’s power to amplify brand purpose and how the corporate world can lead from the front. It is not easy to run a business in 2022. The old yardstick of providing a product or a […]
Category: News
Nike, Lego, SAP, Visa: Why these 29 brands are sector-leaders in sporting impact
This year’s Laureus Sport For Good Index celebrates the positive impact being made through sport by brands from a variety of sectors. SportsPro looks at how the class of 2022 are leading their industries in sustainability and using sport to further their purpose-led objectives. Improving access to sports participation for women and girls, underprivileged youth […]