Sport For Good Playbook Part Three
Inside John McAvoy’s Nike-backed Alpine Run Project
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Author: Michael Long
Posts by Michael Long
Sport For Good Playbook Part Two
The Rapha playbook for building community with purpose […]
Podcast | Championing the brands making a positive impact through sport
In this special episode of the SportsPro Podcast, host George Breare is joined by Adam Fraser, chief executive of the Laureus Sport For Good Foundation, and Jessica Clancy, senior vice president of corporate social responsibility at NBCUniversal, to discuss the second edition of the Laureus Sport For Good Index. Launched in 2021 to recognise brands […]
Nike, Lego, SAP, Visa: Why these 29 brands are sector-leaders in sporting impact
This year’s Laureus Sport For Good Index celebrates the positive impact being made through sport by brands from a variety of sectors. SportsPro looks at how the class of 2022 are leading their industries in sustainability and using sport to further their purpose-led objectives. Improving access to sports participation for women and girls, underprivileged youth […]
