Sport has the
power to change
the world.

Introducing the inaugural Laureus Sport for Good Index, championing brands making a positive impact through sport.

The Index celebrates collaboration, innovation, and creativity by brands across the 17 Sustainable Development Goals (SDGs).

Brands hold much of the power in sport.
Which brands are using their power for good?

Each brand underwent a comprehensive and independent judging process according to carefully considered criteria


Evidence of measurable impact and tangible results derived from sports-related CSR and ESG activities


Evidence of creativity, innovation and ambition in ongoing projects and purpose-led campaigns


Commitment to, and evidence of, the highest standards of environmental, social and corporate governance


The portion of financial investment into sport that goes towards sport for good causes

Sustainable Development Goals

Extent to which sports-related activities align with the UN’s Sustainable Development Goals

Commerical Viability

Extent to which purpose-led investments link to a valid and identifiable business metric

Experts in their respective fields came together to applaud brands driving positive impact

Alison Moore
Stacie June Shelton
Dr. jur. Towa Christina von Bismark
Aileen McManamon
Madeleine Orr
Julia Pallé

SportsPro is the world’s leading international media company for the sports industry in print, digital and events.

We are delighted to introduce the inaugural Sport for Good Index applauding those brands and individuals who are leading the way.

Laureus – Sport For Good Index All rights reserved 2021