Championing the brands making a positive impact through sport

The Laureus Sport for Good Index shines a light on the brands that are having a meaningful societal impact on the sport industry.
The Index celebrates collaboration, innovation, and creativity by brands across the 17 Sustainable Development Goals (SDGs).
NEW FOR 2022: We are inviting nominations from brands for inclusion in the Laureus Sport for Good index. Nominations will open on 20th June 2022.

Brands hold much of the power in sport.

Which brands are using their power for good?

Each brand underwent a comprehensive and independent judging process according to carefully considered criteria.

Impact

Evidence of measurable impact and tangible results derived from sports-related CSR and ESG activities

Innovation

Evidence of creativity, innovation and ambition in ongoing projects and purpose-led campaigns

Commitment

Commitment to, and evidence of, the highest standards of environmental, social and corporate governance

Investment

The portion of financial investment into sport that goes towards sport for good causes

Sustainable Development Goals

Extent to which sports-related activities align with the UN’s Sustainable Development Goals

Commercial Viability

Extent to which purpose-led investments link to a valid and identifiable business metric

Experts in their respective fields came together
to applaud brands driving positive impact

Alison Moore
Stacie June Shelton
Dr. jur. Towa Christina von Bismark
Aileen McManamon
Madeleine Orr
Julia Pallé

SportsPro is the world’s leading international media company for the sports industry in print, digital and events.

The  Sport for Good Index applauds those brands and individuals who are leading the way.

Laureus – Sport For Good Index All rights reserved 2022